The new CEO of Fiat Chrysler Automobiles is tired of being No. 3 in U.S. pickup truck sales, so is considering the possibility of adding manufacturing capabilities in Mexico to help that dream come true.
With a strategy of loading up its revamped Ram 1500 full-size trucks with new features — ranging from 12-inch touch screens on the dashboard to large battery packs and electric motors to help adjust speed and gears and conserve fuel — the automaker is banking on a sustained surge in demand.
Chief Executive Mike Manley is now reconsidering a decision announced in January to stop building Ram heavy-duty pickups at a plant in Saltillo, Mexico.
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[inventory_list saleclass=”Used” make=”RAM” model=”2500″ limit=”4″]
FCA could reverse its previous decision to build the next-generation Ram HD in Michigan.
[inventory_list saleclass=”Used” make=”RAM” model=”3500″ limit=”4″]
Fiat-Chrysler planned to bring HD pickup production back to Michigan. The new trade agreement has it reconsidering.
Fiat Chrysler Automobiles NV’s new CEO is tired of being No. 3 in U.S. pickup truck sales.