One year ago, as Ford Motor Company reported its first quarter earnings for 2018, they blew the minds of consumers, investors and dealers alike with what seemed like a short-sighted announcement that Ford actually planned to stop making sedans… yes, the same affordable sedans that made them Ford.
Though it was definitely NOT and easy decision, Ford management is now looking at sales trends with joy and relief.
“The switch from passenger cars into SUVs has accelerated, say Ford management and Brand planners… “It’s breathtaking. It’s a generational shift. At Ford, we believe it’s structural, or otherwise permanent. It won’t bounce back with an oil shock.”
CLOSE No one can be certain of the future, but Ford Motor Co. is pretty confident that it made the right call. One year ago, as the company reported its earnings for the first quarter of 2018, Ford shocked consumers, investors and dealers with what seemed like an abrupt announcement: The iconic company famous for making affordable cars available to the masses actually planned to stop making sedans.
Ford Motor Co. could have trouble keeping some U.S. sedan customers after discontinuing the Fiesta, Focus, Fusion and Taurus, a Cox Automotive study indicates. Many Ford owners surveyed said they’ll likely buy their next vehicle from one of Ford’s rivals.
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Sport utility vehicles are everywhere: on the streets, in dealer showrooms or spinning on turntables at auto shows. If consumers look closely, however, they’ll discover the traditional, four-door passenger cars long declared dead by the auto industry are making a stealth comeback.
Ford knows that there are some people out there who aren’t into SUVs, trucks, or Mustangs, which are the only vehicles the automaker is going to offer in the U.S. after its car cull. What does it expect buyers to do if they don’t want an SUV or Mustang, with all the cars gone?